IBM
IBM is a global technology company offering hardware, software, and services to businesses worldwide. Founded in 1911, it has a legacy of innovation—from mainframes to AI—enabling organizations across industries to tackle complex challenges and drive digital transformation.
My Time as a Researcher
September - December 2019
-
First opportunity to conduct UX research in an enterprise setting
-
Introduced to unique needs of more complex personas (i.e., engineers, data governance analysts, etc.)
-
Learned to work in an agile environment where efficiency and impact were the goals of each project
Knowledge Hound (November 2018)
Stage: Evaluative
Project Scope: Improve IBM Cloud experiences for users managing governance documents and identify key persona needs, evaluate prototype usability, and develop a self-serve research resource to improve workflow, increase customer satisfaction, and enhance support for internal research efforts.
-
Understand the general needs of specific personas within an IBM Cloud product
-
Uncover opportunities and challenges in current experience
-
Measure customer satisfaction and intuitiveness of prototype
-
Conduct 45-minute unmoderated interviews with customers (n = 6)
-
Conduct interviews with internal collaborators (n=5)
-
SWOT analysis to uncover opportunities and challenges in current experience
-
Create an online resource to empower non-researchers to conduct independent research
-
Increased efficiency in extracting key terms from governance documents
-
Increased customer satisfaction with user workflows
-
Updated experience tailored to personas managing governance documentation
Deliver
Design
Define
