MINDBODY
Mindbody is a wellness-focused software platform that connects people to fitness, beauty, and health services, while helping businesses manage scheduling, payments, and more. Founded in 2001, it makes booking a class or service simple, empowering both consumers and providers to focus on well-being.
My Time as a Researcher
January 2021 - March 2023
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Honed my quantitative and qualitative research skills
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Developed a deep understanding of the product and customers, both B2B and B2C
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Led essential and impactful research to revamp the user experience across the product ecosystem
NMB Purchase Experience Project (October 2021 - March 2023)
Stage: Discovery , Exploratory, Validation
Project Scope: Improve Mindbody’s point of sale system with a deep understanding of user needs and journeys to identify areas for innovation. Develop and validate solutions to create a more intuitive and valuable POS experience for B2B and B2C users .
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Understand customer pain points, expectations, and current experiences using Mindbody's point of sale system
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Identify and define top user personas in the purchase experience
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Identify areas of opportunity for improvement and innovation
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Categorize product features by importance
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Ethnographic qualitative interviews (n = 3)
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2-hour empathy workshop
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2-hour design workshop
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Usability testing with service providers and owners (3 rounds, n = 6–8)
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Updated UX/UI
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Increased system functionality
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Strengthened product value proposition
Deliver
Design
Define
