ROKU
Mindbody is a wellness-focused software platform that connects people to fitness, beauty, and health services, while helping businesses manage scheduling, payments, and more. Founded in 2001, it makes booking a class or service simple, empowering both consumers and providers to focus on well-being.
My Time as an Intern
February 2020 - May 2020 | June 2019 - September 2019
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Conducted research that directly impacted the product trajectory
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Identified potential growth opportunities in new markets
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Led key competitive analyses to understand Roku's standing among top competitors
Music Experience Discovery Project (June - July 2019)
Stage: Exploratory
Project Scope: Uncover user behaviors around in-home music experiences and assess the market potential for Roku’s audio products. Validate user interest in an expanded ecosystem to inform product strategy and shape a targeted marketing approach for the successful launch of Roku’s soundbar and subwoofer.
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Understand music listening behavior, music management, and music discovery in the home
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Understand Roku’s potential market share in home audio products
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Validate consumer interest in an expanded audio product ecosystem
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Literature review
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90-minute ethnographic field sessions in consumers’ homes (n = 9)
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Heuristic evaluation of current and competitive offerings
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Competitive analysis
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Increased understanding of potential market share and success of sound products
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Leadership buy-in for an expanded home audio ecosystem
Deliver
Design
Define
